My Creative Director at Microsoft was prolific in his weird quotes. I jotted down the best one-liners during my group’s morning critique session, secretly collecting them for months. He idolized the International Typographic Style, Massimo Vignelli, and the Grid, and he often referenced all three in his feedback.
With each poster, I was very strict in designing to the grid I set, used only colors and geometry to support the text, and pushed the typographical elements. These posters were created at tabloid size and printed for display in the office.