Running Data on Apple Watch

Freeletics

Two apple watches entwined together displaying screens of a new Run experience

How might we serve our Runners more data during their runs?

Company
Freeletics
Date
2021
Platform
Apple Watch
Role
Design lead
Responsibilities
Competitive analysis, visual design, prototyping, presenting to leadership
Team
2 designers, 1 UX researcher, 3 engineers

The Free Run on our Apple Watch app is the most selected single workout. Our users really love it, but we know our data and run interactions could be better. For our latest Hackathon week, we decided to make some major improvements to this feature!

Goals

1. Build Auto-pause

This is now a table-stakes feature for a running app and we need to add it.

2. Interval screen

Introduce an interval screen during the run to celebrate split times.

3. New metrics

Bring in and display new metrics for our runners, like cadence, split times, average pace, and converting meters into kilometers.

Research

Steal from the best

Apple Fitness, Nike, Strava, Run Keeper, Map My Run – all incredible products with great features. We wanted to bring some of the now-conventional features (thanks to these aforementioned apps) into our app, over a 4.5 day hack period. Listed below are the major differentiators noted during our rapid research phase. We focused on the during-run screen, run controls, interval screen, and summary screen of the Apple Fitness run workout and Nike Run Club.

Apple Fitness

  • Auto-pause (watch settings)
  • Interval screen
  • Rolling mile
  • Elevation during run
  • Run summary screen

Nike Run Club

  • Auto-pause (app settings)
  • Interval screen
  • Customizable run metrics
  • Map of run
  • Big run control buttons
  • Run summary screen
Photo of an Apple Watch on a person's wrist displaying a Nike Running summary screen
Summery screen of Nike Run Club
Workshop
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Sketch & wireframe
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Design

Rapid iteration

Over 2 days, we iterated through dozens of visual treatments for the main screens we were targeting - Pause screen, during-run screen, intervals screen, and summary screen. Below are visuals of the almost-final version of the user flow and iterations of the post-run summary screen and split screen.

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Test
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Solution

And the winner is...

....Run Data on Apple Watch! On Friday, each of the 12 teams presented their Hackathon project to the company. There were SO many great projects accomplished in such a short amount of time – tackling many ideas, both within the company (how can we create a better onboarding experience for our new hires?) and within the product (what if we created "I'm feelin' lucky" style workouts?). However, there can only be one winner, and our team was voted #1! Here are the final features and designs:

• Auto-pause
• New run metrics
• Split screen celebrations
• Post-run summary and celebration
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Results

Ship it

Since many of the features we built over the Hackathon addressed several user pain points, our iOS developer spent a few hours post-hack cleaning up everything we built. Now, auto-pause, run summary, interval celebrations, and a new pause screen with current metrics are all available on the beta version of the Freeletics Apple Watch app. Download the app and take it for a Free Run today!

🏃🏼‍♀️ 🏃🏾‍♂️ 🏃🏽‍♀️

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